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Broker E*TRADE
Website URL https://us.etrade.com
Founded 1982
Headquarters New York City, New York, United States
Support Number 800-387-2331
Support Types phone , chat , email
Languages english
Trading Platform Power E*TRADE | E*TRADE | mobile apps
Minimum 1st Deposit $500
Minimum Account Size $500
Minimum Trade Amount $10
Maximum Trade Amount each instrument has a maximum limit
Bonus No bonus
Leverage 1:2
Spread fixed
Free Demo Account No
Regulated Yes
Regulation Regulated by FINRA
Fees Yes
Commissions Yes
Account Types brokerage , retirement , managed portfolios , small business , bank
Deposit Methods wire transfer , transfer money , check deposit
Withdrawal Methods wire transfer , transfer money , check deposit
Number of Assets 1,000+
Types of Assets stocks, futures, options, ETFs, mutual funds, bonds, prebuilt portfolios
US Traders Allowed Yes
Mobile Trading Yes
Tablet Trading Yes
Overall Score 88

E-TRADE Financial Corporation is a Nasdaq publicly-traded company in the United States, offering electronic trading services for financial assets including common stocks, futures contracts, ETFs, options, mutual funds, and fixed-income investments. Founded back in 1982, in California, the company is one of the oldest in the industry of trading. With headquarters in New York City, E-Trade provides trading services only for US citizens.

Trading Platforms

Power E*TRADE is the first innovative platform that comes with intuitive and easy-to-use tools for stocks, options, and futures trading. It has charting tools that automatically populate charts with technical analysis patterns and education and advanced intraday and historical charting with 100+ studies, 30+ drawing tools, plus many other chart types. With the platform, you can easily understand the probabilities of an option trade at a glance.

E*TRADE is the company’s web platform, described as the original place to invest online. It has all the tools any trader or investor needs to research investments, track the markets, place trades, and hone their skills. The web platform contains independent analyst research, quotes, news, and charts, as well as investing tools and screeners to spot emerging opportunities.

For those clients wanting to benefit from mobile trading, there is a Power E*TRADE app, available both for Android and iOS devices. Loaded with easy-to-use tools, the app is packed with features for quickly trade stocks, ETFs, simple and complex options and many other instruments. You are able to view the market movement with streaming quotes, news, earnings, dividends, and more.


E-TRADE is a member of FINRA, who is dedicated to investor protection and market integrity through effective and efficient regulation of broker-dealers. It is a non-profit approved by the US Congress to protect America’s investors by making sure the broker-dealer industry operated fairly and honestly. Given that the company operates solely in the United States, there is no other regulator overseeing its activity.

Account Types

This isn’t just a brokerage company like most of the others. Its area of coverage includes brokerage services, retirement, managed portfolios, small business, and banking.  With brokerage services, clients are able to invest in stocks, ETFs, mutual funds, bonds, options, and futures. Although the commission for stocks and ETFs and stocks, their charges on options and bonds are relatively low, as compared to other major companies.


With an E-TRADE brokerage account, new clients are able to receive 60 days of commission-free trades, plus up to $600, according to the terms and conditions you will find on the company’s website.

Pros and Cons

  • Trustful and reliable company with vast experience in the industry.
  • innovative trading platforms for all types of traders and investors.
  • Access to a wide variety of investment instruments like stocks, ETFs, options, and futures.


  • $6.95 commission for stock trading, a little above average.
  • Margin interest rates are relatively high.
  • You may have to use more than one platform to access all the company’s features.

Educational Material

For people who want to know more about trading or investing, there’s a “Knowledge” section in the website, where they can find more about investing basics, advanced trading, retirement planning, taxes, and others.

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